Germanotta is on the Oscar hunt once again for her portrayal of Patrizia Reggiani in Ridley Scott’s House of Gucci. Now we’re witnessing the return of the Gaga press tour in all its glory. (They walked so Oscar Isaac and Jessica Chastain could run.) No one in recent history has shown more finesse than after Gaga single-handedly turned “There can be 100 people in a room and 99 of them don’t believe in you, but all it takes is one!” into a meme and pop-cultural proverb. On the awards-season campaign trail, she and Bradley Cooper reignited the “showmance” as a promotion tool. If there were an Oscar for Best Actress in a Promoting Role, Gaga would have surely won for A Star Is Born in 2019. A Lady Gaga press tour has become one of Hollywood’s most enthralling, chaotic, and (occasionally) excruciating spectacles. And what happens onscreen is only half the fun. When Lady Gaga stars in a movie, everyone knows about it.
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